Insights · AI strategy thinking

Insights.

Vendor-neutral writing on AI strategy, platform readiness, and the procurement discipline mid-market buyers actually need.

Articles

What we publish, when it's worth saying.

Pragmatic over Transformational Use what you paid for. The AI strategy nobody pitches. Most mid-market AI strategies recommend buying capability the customer already owns. The honest answer is usually in the licences already paid for — and almost no AI services firm wants you to ask the question, because the answer makes most of their pipeline disappear. →

Either way

The conversation usually starts the same way.

The Index is the lower-friction yes — fifteen minutes, vendor-neutral, useful even if we never speak. The 30-minute call is the higher-intent yes for buyers who already know what they're solving for.

See the AI Readiness Index → Book a 30-min call with Simran → See the six offers →