The work began the same way most useful firms begin — with a board-level engagement that demanded a different shape than the existing market was offering.
A major Australian superannuation fund needed an enterprise AI strategy and an independent vendor validation on Moveworks. The Big-4 advisory quote was six months and substantially over budget. The single-platform partners had vendor incentives that ruled them out as neutral validators. The internal team didn't have capacity. So Simran built and delivered the engagement directly — APRA-aligned, vendor-neutral, board-approved, in eight weeks.
It worked. Then it was clear it could be productised. Then the productisation needed a firm.
That's Intelliture.
Simran Aujla is the founder of Intelliture. Career background spans enterprise AI strategy in regulated FinServ, hybrid-cloud architecture, and partner-ecosystem delivery for global enterprise IT customers.
Operating philosophy: productised over bespoke, outcomes over activity, speed over spectacle.
Recent engagements include board-level AI strategy and independent vendor validation for Rest Super, AI use-case shortlisting and pilot roadmapping for Frasers Property, and an active dual-relationship with HPE — both as a customer and as a route-to-market partner for AU and Asia mid-market.
Available for direct engagement on the AI Strategy + Vendor Validation offer, and as senior advisor on any engagement at $300K and above. Day-to-day delivery on smaller engagements is led by named senior delivery resources from the Intelliture pool, with founder oversight at strategy and exec-sponsorship interface.
Intelliture is headquartered in Australia and serves the AU/APAC mid-market enterprise as primary geography. Selective US and UK engagements are taken under partner-introduction or referred-relationship circumstances.
The firm is built deliberately small. The Year 1 leadership team is the founder, a senior strategy advisor with regulated FinServ pedigree, a senior delivery lead, and a marketing lead later in the year. Beyond that, capacity scales through the certified-partner ecosystem rather than through bench expansion.
The operating principle — Big-4 outcomes, boutique speed, the platforms you already own — is what the firm is built around, and it doesn't survive bench-driven scaling.
The Index is the lower-friction yes — fifteen minutes, vendor-neutral, useful even if we never speak. The 30-minute call is the higher-intent yes for buyers who already know what they're solving for.